Portfolio

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Spoiler Room Artwork

This is yet another artwork for an event that didn’t happen due to the pandemic. Although, this was just my entry for a pitch which I didn’t win heheh. I still think I should’ve won though. It’s definitely a worthy project to show off with in my portfolio.

The assignment was to come up with a style for Kamping Kitsch Club‘s new event, Spoiler Room, an event celebrating Belgium’s trashy early 2000s euro dance & hard dance culture. The early 2000s in Belgium were a time where you would see a lot of ugly pimped cars in the streets covered in tribal stickers. It was a time when it was still considered okay to heavily promote your shitty club night with loads of bikini babes with silicone tits on the posters & flyers. It was also a time when clubs were still advertising on TV, in high octane spots with shitty 3D effects & an unnecessarily low voice as if the VO had swallowed an entire canister of nitrous oxide.

I went all out on this project because it was one big meme, and memeing is what I’m best at.

This was the Spoiler Room Instagram Video I came up with
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De Container Branding

I got asked to do the branding for a new club in Antwerp (which also never happened because of the pandemic heh). Because most advertising for events nowadays happens on social media, I decided to animate the branding to make it stand out more.

animated logo design for De Container

The Western windows of the venue looked out over the Scheldt, so I decided to do something with this. I first made a stylized version of the windows in Illustratior, which was square. After that, I made it look more like a C and eventually I animated the window frames to make it look groovy.

My design process for the logo for De Container

For the Event banners I came up with a modular system which could be easily adapted for each event. The idea was to make a custom “barcode” for every event by just configuring the building blocks of the chain differently.

An example of an event banner for De Container
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DCMN Christmas gift 2017

Children's book

Every Christmas, DCMN really wants to jump out of the crowd and deliver their clients an original Christmas gift. For 3 years I was put in the Christmas gift task force. The second year we decided to write our own DCMN Christmas story about growing. We wanted to provide our favourite clients with a cute book which they could possibly read to their children. With a lot of joy we invested many hours in drawing storyboards and writing the perfect story. We even tried to give the rhymes a certain rhythm so that you could pretty much rap them.

Concept & Story: Paula Halldin & Mathias Vanthienen
Creative Direction: Vanessa Zimmermann
Illustration: Filippo Letizi
Graphic Design: Vitan Vitanov & Renata Gajowniczek
Animation: Mark Heutink

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Slagwerk

Event Branding - Photocollage

For the Belgian Slagwerk collective I created a wonky photocollage made up out of photo material I shot myself.

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Lemon Social Media

Animated videos

When I started at Lemon, I was the second creative in a start-up of 15 people. In a starting company, client projects really come in waves. This meant that there were quite a few gaps every now and then when it would be calm. Of course a start-up is still sandbox situation. You can come up with many things to improve, to make processes move more smoothly, to get the brand out there, … Many responsibilities overlap and there’s not yet a clear strategy of what to do where and when.

So in the dead moments I bowed myself over the social media marketing of the company (instead of taking naps). Back then, Facebook video had taken off and I noticed that videos had way more engagement than pictures or linked content. So since I had some time, I decided to get into animating. I made my first steps into After Effects and into video advertising.

In 6 months I made a few basic product videos and some introduction videos to present the team members on social media.


 

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BRUUT

Event branding

My hometown in Belgium is a big snorefest when it comes to going out during the weekend. Usually, everyone above the age of 20 just goes to the nearby city on Friday & Saturday night. This kind of sucks, so me & some friends decided to do something about it with a cool rave concept on cool, not so standard locations. BRUUT was born.

My responsibilities within the team were developing the brand and taking care of all the communication. For the design of the brand identity, I created a dark, grungy, concrete style with a touch of bru(u)talism.

For our first location we managed to get our hands on the spooky Castle Hof ter Linden which is located isolated in the woods.

Location announcement:

Example of artist announcement:

Promo video – initial location was an old factory:

The aftermovie shot & edited by Avalon Media:

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PARK Festival 2018

By now you probably figured I like me a good party, both from the dance floor side as from the organisational side. One of the Antwerp promoters I align the most with, music taste-wise invited me to join his team for the 2018 edition of PARK festival. So I did my thang as the communications guy of the festival. Because I’m lots of fun, I found it a good idea to overload the design with ROLLERCOASTERS!!! (Sadly there were no rollercoasters to be found at the event, although there was 1 rollercoaster-like vehicle driving next to the festival site on straight tracks, but someone told me that that’s called a ‘train’)

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Geheimzinnig Open Air

The Geheimzinnig guys asked me to do the branding of their first outdoor festival in 2019. So I played around a bit to get to a nice colourful collage style with lots of halftones and used a picture I took in LA of a tree hiding behind a wall as the main visual.

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DCMN Advertising

Print advertising

at DCMN, I didn’t only do advertising for clients. To get those clients in the first place, we needed to advertise our advertising business (meta, right?). For a b2b print ad for the French market, we came up with “the growth factory” which grows brands.

Concept: Mathias Vanthienen & Paula Halldin
3D design: Tiago Castro
Graphic design: Renata Gajowniczek

Another time, DCMN was in need of a lot more employees to keep up their fast growth, and what better way to lure them in than with candy?! I mean, that’s how I used to make friends in primary school. So I took some ultra bland job-related stock photos and made them look as edible as possible through colour grading and photo manipulation. Parallel to that, my copywriter Paula Halldin provided some tasty headlines to slap on the pictures. With the headline “treat yourself”, we wanted to pull in as many hungry job seekers as possible. I must say that the average BMI of the people applying was quite high.

Art direction & graphic design: Mathias Vanthienen
Copywriting: Paula Halldin

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ByHours TVC

TV advertising

I’m a firm believer in disco naps, 30 minutes of sleep in a comfy bed and I shart rainbows. This was exactly what me and my fellow art director Tung Nguyen thought of when we got the brief for ByHours. ByHours is a service where you can book hotel rooms for short stays (3, 6 or 12 hours). Say you’re in a strange city for business and you have to wait a long time until your meeting/transport, then ByHours provides you a comfortable private space to prepare and recharge your batteries. A 3 hour stay with shower & bed will literally transform you. That was exactly the campaign claim we came up with: 3 hours of comfort will transform you. We looked for a way to exaggerate this transformation, so we looked at one of the most extreme transformations in nature, the transformation of a caterpillar into a butterfly.

Regie: Eike Schulz
Kamera: Philip Fleischer
Editor: Mario Orías
Motion Design: Tiago Castro
Grading: Mario Orías
Production: DCMN
Service Production: Wolffpack Vision
Creative Director: Lennart Frank
Art Director: Tung Nguyen
Art Director: Mathias Vanthienen
Copywriter: Philip Thys
Producer: Thomas Siudmak