Foodmaker Logo Animation

Foodmaker asked me to do a logo animation to put at the end of their online videos. I first drew a landscape in a simple but quirky style which I animated in After Effects. I like to work in 12 fps, it makes everything look a bit more hand-animated.

The first version of a logo animation I did for Foodmaker

Eventually I had to make it fit the style of their other branding material. Their branding uses a lot of collage elements, selected by Belgian cartoon artist Jeroom who is also their creative director. This was the final result.

The final version of the logo animation I did for Foodmaker.

PS: The jingle was made by the talented Belgian artist Susobrino, go check him out!